Growth Diagnostic.
2 weeks, $7,500. Your funnel instrumented and baselined, your Retainer Gap measured in days and dollars, and a 90-day plan. Fully credited against the install if we go ahead.
Growth operator · US immigration firms
The growth operator for immigration law firms.
Law firms don't have a lead problem. They have a system problem. I install the system that turns your enquiries into signed retainers, then fill the pipeline behind it. Two firms per quarter.
Book 30 minutes with me
The Midnight CMO
Your best attorney is doing marketing at midnight.
01
At almost every immigration firm, growth is a side job. The sharpest partner in the building carries a full caseload, then opens the ads dashboard at 11pm, reviews the agency's report at the weekend, and chases intake between hearings. Not by choice. Because nobody else owns it.
02
The industry's answer is always the same: buy more leads. And every vendor selling them gets paid by the lead. Not one of them is measured on the only number that is actually revenue, the signed retainer. So firms keep funding the top of the funnel while the bottom leaks, and the best lawyer in the building keeps doing two jobs.
03
I spent 8 months as interim CMO inside one of the best-known US immigration firms, building the machine that turns enquiries into signed clients, so no partner had to run growth at midnight again. I liked the work and the industry so much I'm choosing to stay. Scaling immigration law firms is what I do now.
The Retainer Gap
Growth doesn't die at the lead. It dies in the Retainer Gap.
The Retainer Gap is the space between an enquiry landing and a fee agreement being signed.
The consultation that books two weeks out. The offer that takes three weeks to send. The follow-up that never happens. Every day inside that gap, retainers go to whichever firm answered faster, and most firms have never measured it, because their vendors' dashboards stop at the lead. Close the gap first, and every lead you buy afterwards is worth double. The only metric I care about: your cost per signed retainer.
What I do
I don't sell marketing. I install a system.
Think of me as an executive individual contributor: I build the strategy, then I do the work. Not a retainer that bills forever. An install that works when I'm gone.
The Install.
90 days. Intake rebuilt as a revenue function. Speed-to-offer cut from days and weeks to hours. Dashboards your partners actually read. Your team trained to run it. Then we open the taps: paid search, webinars, and referral engines to fill the pipeline, because leads finally pay for themselves once the machine converts them. Two firms per quarter.
Operate.
Ongoing. I stay on the dashboard, run the growth plays, and keep the machine and the lead flow improving. Optional after the install.
Who I am
Barry Nyhan
I'm a growth operator from Cork, Ireland. I helped scale Workvivo from €1M to €100M in revenue through its acquisition by Zoom, then built marketing functions from scratch across software, employee benefits, and legal. Most recently: 8 months as interim CMO inside one of the best-known US immigration law firms, rebuilding how enquiries become clients. I liked the industry so much I'm choosing to stay and help law firms scale.
Results
$1M → $100M ARR
VP Growth at Workvivo through its acquisition by Zoom. Joined as employee ~10, left with the company at ~400.
Three industries, from zero
Built marketing functions from scratch in software, employee benefits, and legal: the strategy, the systems, and the teams hired to run them.
More signed retainers than any month in firm history
Rebuilt marketing and intake from the ground up at one of the best-known US immigration firms. Eight months later: the biggest month the firm had ever had.
Testimonials
“You should be so proud of what you built and achieved. You also did everything in a way that made it such a pleasure for everybody to work with you. You are an amazing talent.”
“You didn't just show up for the journey. You helped build it. We genuinely wouldn't be where we are without you. Watching you grow the pipeline was impressive.”
“You had an enormous impact on the company's journey. A pleasure to work alongside.”
Who this is for
This works if:
- 01You're a US immigration firm with 10 to 75 attorneys.
- 02You have enquiries coming in and want more: ads running, referrals flowing, a full consult calendar.
- 03Growth is currently run part-time by a partner or an office manager.
- 04You want a system, not another vendor.
If that's you, the next step is 30 minutes on a call. I'll tell you honestly whether I can help. October has two openings.
Book 30 minutes with meQuestions
Questions
How is this different from an immigration lawyer marketing agency?
An agency sells you a channel and bills monthly forever. I build the system those channels feed: intake, speed-to-offer, follow-up, reporting. Then I turn the channels on. Agencies rent you outputs. I leave you owning the machine.
Do you handle immigration law marketing channels like Google Ads, SEO, and webinars?
Yes, in phase two of the install. Conversion first, then demand. Pouring more leads into a leaking funnel is the most expensive mistake in legal marketing.
Do you work with practice areas beyond immigration?
Not yet. Immigration is where I built my system and where I work today. Estate planning and family law open in 2027.
You're in Ireland. Does that matter?
My clients are US firms and I overlap US hours daily. The last firm I ran marketing for is American. Everything I do is built for the US market.
What does the install cost?
The diagnostic is $7,500, credited in full if we proceed. Install pricing is quoted after the diagnostic. I take two firms per quarter, so the honest first step is a call.